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As previous posters have mentioned, the American market is about choice. Throughout Europe. drinkers have a CHOICE. You can decide to go to your local wine shop and buy the bulk table wines available, or you can spend more money and buy the premium bottlings.
Having been to both Italy and France, where these options exist, this gives the consumer the option to decide what they want to do. In Italy, some of the best wine I had was a bulk local Barbera, sold for about 5 euros a liter. I certainly had wonderful bottles of wine, but for the quality and price point you couldn't beat it.
If we can offer a choice in the States, fill your own for everyday varietals, or go to the 300+ bottle shop, and increasing the recycling efforts, carbon neutral wineries, and better environmental responsibility, then we can achieve a balance.
oh, and WORLD PEACE! ;-)