The biggest question on my mind before a recent trip to the Mt. Vernon distillery: "Did George Washington's wooden teeth add a little bit of extra aging to whatever whiskey he drank?" I quickly learned that the wooden teeth thing is a myth. One set of his false teeth was composed of a cow's tooth, one of Washington's own teeth, and hippopotamus ivory, making his mouth a Noah's Ark of dental wizardry.
The rise of beer gardens in America coincided with the opulent economic advances of the Gilded Age, and their style reflected that. The gardens built by brewing giants such as Frederick Pabst and Frederick Miller to promote their brands were the exact opposite of the dive bars where their brews are popular today. Schlitz Garden, built in 1879 by the Schlitz brewery in Milwaukee, featured a concert hall, dance pavilion, bowling alley, and a three-story pagoda that provided stunning views of the city.
When you think of illicit substances that are shipped in brick form, wine probably doesn't come to mind first. And no, boxed wine doesn't count. During Prohibition, however, drinkers got around laws that banned alcohol by dissolving bricks of grape concentrate in water and fermenting them into wine.
The cocktail boom of recent years has us all reexamining ice, abandoning those cloudy crescents from the fridge for chunks that look like the Hope diamond and drive up the price of your drink accordingly. But have you ever wondered how ice ended up in your drink in the first place?
What are the characters on Mad Men drinking? The short answer: everything, all the time. They also drink so much it's a surprise the alcohol vapors don't explode every time they light up their Lucky Strikes. But the specific drinks that the characters on Mad Men drink show us a period in American history when the drinkscape uniquely reflected the cultural forces that created it.
Calling Budweiser the "King of Beers" is a good way to get beer geeks to roll their eyes. A lot of beer connoisseurs mainly think of Budweiser as a thin-tasting symbol of corporate hegemony—it's the beer version of a Big Mac. But regardless, Budweiser's success has always been a story of savvy marketing; less known is that it's also a story of ingenuity and invention.
Despite all the old-fashioned images that adorn today's American whiskey bottles—log cabins, buffalo, and long-dead distillers who look like Civil War generals—most of today's famous brands wouldn't taste very familiar to cowboys from the Wild West. And vice versa: whiskey drinkers today likely wouldn't recognize frontier whiskey. And that's a good thing, because it probably tasted horrible.
Any book that's been written about drinking in the last 50 years probably has a quote from H.L. Mencken, the American writer and cultural critic. The "Bard of Baltimore" had so much to say about drinking that ignoring him would be like forgetting to mention Confucius in a book about Chinese philosophy or overlooking Daryl Hall in a book about musical duo Hall & Oates. Yes, he's really that important. His essay "How to Drink Like a Gentleman," is recently back in print as an e-book.
Judging by the storm of protest surrounding the recent decision by Maker's Mark to water down its bourbon, you'd think the brand is diluting its product with the blood of baby panda bears. Twitter has been all a-twitter with angry bourbon fans reacting to Maker's decision to decrease the proof of its signature brand by three percent in order to increase supply and meet crushing demand. I was even asked by one bartender what America is coming to.
Maker's Mark became one of the most recognizable names in bourbon by following a path most people would assume could only lead to disaster. Step 1: Create an unknown brand in a crumbling industry. Step 2: Charge a lot for your product. Step 3: Advertise that you charge a lot. Step 4: Fail to make much money for over two decades. It sounds like a strange path for the Samuels family, who started the distillery, but along the way, Maker's helped resurrect bourbon from the dead.
You could probably design a pretty good drinking game around Downton Abbey. Just take a drink every time Lady Grantham says, "Poor Edith," Bates falls on his sword, or Thomas reminds you of a vampire. But what do you drink while watching?
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