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Priyanka Gupta

Food Blogger, Aspirant Restaurateur

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Why Dominos sells thick crust ? Why thin crust is demand based?

Or maybe the thin crust gets spolied during the home delivery that is their worry. But the whole of New York and places around it get the thin crust pizza home delivered.

Why Dominos sells thick crust ? Why thin crust is demand based?

Hi. Thanks for the replies.

Maybe because thick crust is more filling with the same prices? Definitely people like the thin crust as well. But a few care while placing the home delivery order to go for thin crust pizza (you have to specially mention it and costs higher). People go for the cheaper pan pizza combinations. But those who care and as per the reviews written around, thin crust is a favorite of many.
Still confused about Dominos and Pizza hut strategy and choice of thick crust pizza.

Why Dominos sells thick crust ? Why thin crust is demand based?

I have always wondered why Dominos and Pizza Hut also provide the regular menu pizzas with the thick crust? If not outside, this is the case all over India. You can opt for a thin crust and can pay for it additionally. Is standardizing thin crust easier and they are just charging the people who care for thin crust a little more? Or does the delivery model stand out better with thick crust?

I have read so many reviews around here and have found that a lot of people like the thin crust pizza more and feel that the Dominos thick crust pizza is so heavy. I am sure there would be some strategy behind this choice of thick crust.

If anyone has any idea about this please let me know. Thanks.

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