Serious Eats - seriouseats.com

I own a design agency, and I am completely baffled as to how someone was able to convince a client that not only is this incredibly subtle change a good idea, and worth all the dollars to spend on update all the packaging and ad materials, but also was able to charge the client for this service (or non-service)! I must have missed that class in design school ... "How to sell nothing for something". I also agree that even thought the change is subtle, it is actually a step back from the "before" logo. I wonder if they are owned by Pepsi too ...