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We hope and pray that Gilhooley's is still there. We too enjoyed the smoked oysters, parmesan cheese. We both commented after leaving there in June of this year that it was truly the best oyster's we have ever eaten. We had met a couple who live in Clear Lake @ Gaido's and they said go to Gilhooley's, not much to look at, ah, but the oyster's, they were so RIGHT! We live in East Texas and would actually drive 3 hrs just to eat there, I hope and pray that it made it through Ike, if not, I hope they are able to rebuild soon.

SLURP

which is an acronym for

Soup
Lovers
Upscale
Righteous
Pot of Soup

btw Mac, you seem to be feeling much better. Glad to see that!

For me, the simpler the better. I would take the "s" off and just make it to:

Village Soup

Not too cute, easy to understand, folksy, culinary. This is where everyone in the village goes for soup, even if it happens to be on the shelf of the corner store.

Reaching back to a past life in PR and marketing ... stick with the K.I.S.S. rule, especially for naming a product or company.

I like the ones that are unambiguous and tell it like it is. Soups of Columbus, Columbus Soup Company, Grassroots Soups, etc. Frankly, overly cute or clever names can be trite and incredibly irritating. Personally, I often think twice about trying a place or product if the name is annoying (KD's Kountry Kitchen was a great little cafe near my office that I almost didn't try).

Good luck! Soup is my favorite food, so I'm hoping to try out your company sometime!

Keep in mind that if the name is too clever, there will be a certain number of people who won't "get it" and you'll have to explain it. Over and over and over. You'll want to be talking about how good the product is, and they're be talking about the name.

Also, as much as the Soup Nazi on Seinfeld was funny, there are some people who will be immediately offended by the word Nazi, no matter that it's named after something that was on TV. And hard to believe, but there are probably people who didn't watch Seinfeld enough to understand the context.

Is this going to be a restaurant-type place, or packaged goods? If it's packaged, you might want to make it homemade sounding. Grandma's Recipe or something with that feel.

If it's a restaurant, personally I prefer to have a clue what the place is about from the name. Souper Soups would tell me that you probably server a lot of soup. Something more obscure might get attention, but people might not be as willing to just stop in on a whim if they haven't a clue what they're find inside.

Soup de do (get it, like whoop de do?)

Simmer Down

Souperintendent

Souperior Tastes

I can't think of anything else I like more than The Wooden Spoon.

STOCK N ROLL

Slurp

Souperman(woman)

Zuppa

From Soup to Nutz

The Little Soup Shoppe

Lucky Horseshoe Soups
Buckeye's Best Soup