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Best food quote ever
Well, probably not the best ever, and maybe not so much a food quote, but spoken by one of the best foodies ever, and certainly words to live by...
“Life itself is the proper binge.”
--Julia Child
"UPSCALE" Mac n Cheese -any ideas?
Well, hard to give advice as not sure what you mean by "no other weird ingredients" -- does this mean you want it to be strictly macaroni and cheese without anything else? If so, the only way to make it more "upscale" would be to use very high-end gourmet cheeses. Which ones depends on your taste (or that of the people you're serving).
If you just mean that you don't want to add anything hugely distracting from the mac'n'cheesiness of the dish (e.g., peas, chunks of ham, etc.), but don't mind one or two unique ingredients to give it a bit of a twist, then I'd recommend dusting the top, sparingly, with shaved truffle. It is sublime. Or add a splash of sherry or white wine or cognac to the bechamel (to give it a bit of a raclette or fondue quality).
Sweat the the shallots or onions with some minced pancetta for the bechamel.
Is the celebrity chef culture over?
Part of the confusion stems from the erroneous categorization of people like Tyler Florence and Alton Brown as "celebrity chefs" -- whether you like them or not (and I do like AB), the vast majority of the people starring in current Food Network shows are "television personalities" not celebrity chefs.
Celebrity chefs are people like Boulud, Waters, Atchez, Keller, Adrià, Ducasse, Vongerichten...Stellar chefs who are so well-known, they have achieved fame and celebrity.
Regarding sponsorships, an endorsement or sponsorship of some particular product does not necessarily represent a sell-out. It depends on a number of things, including the endorser's qualifications, his/her reasons for endorsing, the product being endorsed, etc. That said, Food Network represents the commercialized, dumbed-down version of foodie-ism. Its TV personalities are employed in the field of commercial television. Engaging in commercial sponsorships and endorsements is part of their profession, so it's not exactly a sell-out. Furthermore, it makes perfect sense that they endorse mediocre, dumbed-down products that no *real* foodie would ever use (e.g., Applebees, TGIFs). After all, FN personalities are mostly just mediocre, dumbed-down versions of real celebrity chefs, on a network that mostly caters to a poorly informed, dumbed-down food audience. There are a few notable exceptions, but this is pretty much the reality of the current Food Network.
For the most part, the public that is interested in FN personalities and the products they hawk is going to be interested in whatever the commercial media tell them to be interested in. If they are told to be interested in local foods, they will promptly become interested. If they are told to jump on the organic bandwagon, they will obey. If they are told that Sandra Lee is a great chef, they'll believe it. Just tell them the flavor of the day, and they'll like it.
In general, serious food enthusiasts are not FN's target audience. Likewise, FN fans probably do not comprise a significant portion of the target audience of the Kellers or Adriàs of the world.
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At about age 12, ordered the Betty Crocker cookbook for myself through a book club... before that I'd always used my mom's really old Better Homes & Gardens cookbook.