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I first wrote about Cassell's in the L.A. Times Sunday Magazine, West, callling it "best in city." I wrote two more pieces, one in Oui, still posted on the wall, and in Rolling Stone (of all places). I spent a lot of time with Al Cassell, and know a thing or two about the history of the place. He started it after WW2 on Wilshire, across from the wonderful building then known as Bullock's Wilshire (now home to Southwestern Law School). When the landlord made it impossible for him to stay, he moved to the SE corner of 6th and Berendo. It was as bare-bones an operation as it is today in terms of decor: Al said that after his experience with that landlord, he would never invest in furnishings: all he prized was his double broiler (and his food). It was then known as Cassell's Patio, because Al made a deal with the apartment building next door to set up tables on a little patio on the apartment building's south side.
About 20 years ago, a family of butchers made Al (who was pretty tired of arriving at 5:30 to trim and grind the meat, make the mayo, etc.) what sounded like a great offer: they'd maintain standards, and expand, and he would share in profits from the new locations. Well, they started serving fries. (When I asked Al why he didn't, he said, "It isn't my picture." He saw himself as a painter.) Worse, they didn't cut him in on any revenue from the other locations (I remember one on Wilshire, in the mini-mall at Crescent Heights). Al got the place back...and sold to Koreans. They kept the standards pretty well at first...but expanded the menu to turkey burgers and veggie burgers.
There was a slide, I think, but at my most recent (albeit infrequent) visit, younger Koreans were at the register, and the quality was clearly back.
About what Al did and didn't make. Yes, mayo (!), yes lemonade (from Grade A lemons, he pointed out), yes potato salad (putting in a liberal dose of Colman's English mustard powder), yes a ketchup relish (but not ketchup itself -- that was Heinz), and yes, Roquefort salad dressing (using real Roquefort cheese).
If the "best days" seem behind Cassell's, in part that's a demographic issue: way back when, the mid-Wilshire area was filled at lunchtime with middle-class shoppers and office workers.
Is Cassell's burger the "best in the world"? Now that upscale luxe restaurants are serving up Kobe beef burgers, I guess not, although I believe that for a "commercial" burger, Cassell's is still in the money in any best burger race.