Why do people think Whole Foods is so expensive?
I think it is because Whole Foods offers a wide range of products, some of which are expensive. But you don't have to choose the most expensive option within each product category. I am very much a Whole Foods girl. Love the place. In terms of price/quality, I find that Whole Foods offers the best value proposition on the market by far. I find my shopping bill to be very reasonable -- just be smart about what you purchase. The 365 brand is great. As for Trader Joes, it is an ok store but it seems to be more for college kids. The quality at Trader Joes doesn't compare to Whole Foods, especially produce. Variety/breadth of selection at Trader Joes is also lacking. With that said, I think TJs does serve its target customer base well...just not for me.
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