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There are a number of problems with the Mother Jones article that is cited and a review of those issues can be found here:

http://www.aboutseafood.com/press/media-blog/mother-jones-tuna-surprise-not-much-a-surprise

However, aside from that review there's a point of fact found above that should be addressed. The assertion that "tuna companies launched a $25 million campaign to counteract the FDA's advisory" is false. In 2005 The Tuna Council ran a test market campaign with the goal of learning more about whether an ad campaign could improve sales. It was not designed to counteract the FDA's advisory and in the end was never launched.
Gavin Gibbons
National Fisheries Institute