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From Serious Eats

The Changing Face of Starbucks - The History of the Logos Through the Years

I see it in a more ironic light. Starbucks seems to think that incorporating a redesign of its original logo, breasts et al, will return it to its roots. As roots go, however, I seem to remember being attracted to such things myself - from the ages of about zero to two. That is, before I discovered more serious eats. :)

Flinty at 11:03PM on 04/09/08

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From Serious Eats

The Changing Face of Starbucks - The History of the Logos Through the Years

I see it in a more ironic light. Starbucks seems to think that incorporating a redesign of its original logo, breasts et al, will return it to its roots. As roots go, however, I seem to remember being attracted to such things myself - from the ages of about zero to two. That is, before I discovered more serious eats. :)

Flinty at 11:03PM on 04/09/08

From Serious Eats

The Changing Face of Starbucks - The History of the Logos Through the Years

I once went to Starbucks and found one of those cardboard sleeves without the logo!!! Stupid me, I forgot to save it. :( I should have taken a picture of it and me in the store.

I suppose I'll have to try this new coffee to see if it's really improved. The logo does not make the coffee, though.

ChristinaINP at 2:08PM on 04/14/08

From Serious Eats

The Changing Face of Starbucks - The History of the Logos Through the Years

call us immature but we were all giggling at work about "the new look" & it's um..err..umm..
"mermaid va-j-j."

bisbee at 4:49PM on 04/12/08

From Serious Eats

The Changing Face of Starbucks - The History of the Logos Through the Years

"Fresh Roasted Coffee" as in fresh (brewed) coffee that's been roasted (since who knows when). Fresh is not describing the word roast.

tekna at 2:04PM on 04/10/08

From Serious Eats

The Changing Face of Starbucks - The History of the Logos Through the Years

WHO THE HELL CARES???!!!!

RichardCrystal at 10:34AM on 04/10/08

From Serious Eats

The Changing Face of Starbucks - The History of the Logos Through the Years

I hope they don't really use the phrase "Fresh Roasted Coffee" on their new logo. It's "fresh brewed" but it would only be fresh roasted if you were at their roasting plant. If I recall correctly they use a "sell by" data (the actual roast date it is coded but it is on the label of their bagged coffee) that is six months after roast date. Anything beyond 10 - 14 days past roast date is not fresh roasted.

phaelon56 at 10:17AM on 04/10/08

From Serious Eats

The Changing Face of Starbucks - The History of the Logos Through the Years

The final logo is like F but with the breasts covered with more mermaid hair.

Myszka at 9:35AM on 04/10/08

From Serious Eats

The Changing Face of Starbucks - The History of the Logos Through the Years

@adrockuw: I got a cup of coffee at Starbucks last night and no, the Siren's hair is covering up her nipples. Of course that was the first thing I checked.

modysoul at 8:07AM on 04/10/08

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