Maple and other flavored whiskey seems to be very popular lately. Thoughts? Anyone tried it?
For some reason, people think beer is for men, and wine is for women. It's stupid, they're wrong, and we have proof. According to a recent poll, the majority of 18-34 year old women like beer more than anything else - for the first time ever.
Why? Other than the fact that beer is awesome, and sexist stereotypes are outdated, we have some thoughts...
Emerging craft beer scene: Women have gravitated toward wine because there are so many varieties - now we can find that in beer too. Added bonus that craft beer brewers are pushing higher ABV and the sharing of bottles. Being more social = being more fun.
Marketing: Beer was often marketed as a man's drink and focused on "cracking open a cold one" and usually included a pin-up girl. Not that we have anything against beautiful women, but the advertising today is more about lifestyle, therefor more appealing to us ladies.
Quality Over Quantity: Women 18-34 aren't likely to bulk shop at Walmart or BJ's, they're much more willing to spend a bit more for fresh food at a farmer's market. Same goes for beer. They're not buying 30 racks of Bud Light (we save that for Beer Olympics), they're getting 6 or 12-packs of what they really like.
Friends: It's completely socially acceptable now for women to drink beer together, un-influenced by their dudes. Ladies night with pitchers of beer sounds perfect - especially for a weeknight when you're not looking to get tipsy on dirty martinis.
Just to clear this up - we love wine, and we know lots of guys who love wine, too. Get rid of those gender lines, and drink what you like.
Are you surprised that more women are turning to beer? If you're a female beer drinker (or know one) we want to hear from you.
The Boston Beer Co. (aka, the company that brews Samuel Adams beer) has always been like a big brother to the smaller craft breweries. In 2008 during a worldwide hops shortage, they sold some of their hops to smaller breweries without a markup. They also have the Brewing the American Dream program, which helps entrepreneurs with low cost loans. However, their latest move has surprised us.
Samuel Adams said way back when that they would NEVER put their beer in a can. The company must have had a drastic change of heart, because they invested a million dollars into designing an aluminum beer can in an attempt to improve the beer drinking experience. The "Sam Can" will have...
A wider lid to allow more air flow while drinking
A can opening slightly farther away from the edge of the lid, placing it closer to your nose and helping to accentuate the hop aromas
An hourglass ridge to create turbulence and push the flavor out of the beer, while the extended lip puts the beer at the front of your palate to maximize the malt's sweetness
You'd think Samuel Adams would be psyched with themselves and that they'd be focused on how much money they're going to make... but, no. They are sharing the design with other craft beer brewers. Boston Beer Co. is going to make it available to other Brewers Association members without a royalty or licensing fee as early as this fall. (After rolling it out with their own beer this Spring.)
All's fair in love and beer, right? Samuel Adams seems to think that their company benefits when the overall craft beer industry is healthy, but we're not totally sure about that. Samuel Adams is getting to be a pretty big brand and it's almost to the point where they considered a craft brewery anymore. What do you think... should Sam be sharing the can design? Do you even want to drink a beer in a can?
The beer we've traditionally bought comes in 12 oz. bottles or cans. However, as highlighted by a recent New York Times article, craft beer is changing things up with some big ass bottles of beer (some up to three liters). Is bigger really better?
It seems like it's mostly the brewers who are in favor of distributing bigger bottles of beer. Some feel that as craft beer becomes more refined, is made with more interesting and inventive ingredients, and a higher alcohol content, it deserves to be showcased in a larger bottle and enjoyed in a different way. It's about sharing a bottle with a friend and pouring it into glasses, rather than just grabbing a can and chugging. The bottle creates a whole new experience, and also puts more money in the brewers' pockets. While there's usually a maximum people are willing to pay for 12 oz. bottles of beer, that limit doesn't exist yet for the larger sizes.
Many drinkers are not taking to this new trend as quickly as brewers would like. And in reality, they should accept the fact that it may take a while. It's not just about selling beer in bigger bottles - they're trying to change a beer drinking culture that's existed for hundreds of years. Beer has a working class persona that makes it a drink most people can afford to enjoy nearly every day, whether or not it has a creative name or interesting ingredients. Most people don't want to spend the money on a bigger bottle and they don't like having to commit to drinking a 750 ml bottle all at once. Many beer drinkers who buy a six-pack just want one or two - they don't want all six. Plus, the big bottles typically have a higher ABV (alcohol content) than your average beer that you could drink all night without getting hammered. That's one of the beauties of beer that is being altered right now.
We see the benefits of small and big bottles (and have been known to buy both). What do you think? Are you into keeping things the way they've always been, or evolving?
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