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Thanks to bottom-rung, overly-sweet, artificially-flavored Sloe Gin, and bottom of the barrel (usually bottled) sour mix, the Sloe Gin Fizz (and most anything else made with the much-maligned spirit) took a terrible beating in the 70's-80's. The hangover has been long-lasting, and I STILL have to lobby even my most loyal cocktail fans to give it a reprieve.
Plymouth has always been my preferred gin for Martinis, and I was excited when reading the debut of their brand of sloe gin. I was able to find a bottle here in DC, and haven't regretted the first drop. This is NOT the "foamy-top" syrup previously marketed by deKuyper, BOLS, and LeRoux.
The Plymouth Sloe Gin is FAR better than anything we've seen stateside in AGES. You can actually taste the fruit, and it's a nice, distinctive flavor.
Can't think of what it compares to.
I'm a bit of a purist, and haven't tried any of the other published drinks in the literature that came with it, but mixed with equal parts (or slightly less) FRESH lemon juice, topped with 5-6 ounces of good seltzer, it makes a refreshing, sour (and only slightly sweet) Sloe Gin Fizz. My favorite summer drink can finally re-gain some respectability!
It is NOT a bargain price, but it is a big bottle, and should last a long time. THANKS to Plymouth for giving us the first decent sloe gin I can remember.