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Cocktails and Spirits with Paul Clarke: Fightin' Words on Vodka
This article doesn't prove a point, but it does add support to the argument:
The more expensive the item in question, the more marketing it requires. In the case of Vodka, where there is a less than huge difference between the good and the bad, it takes a lot of marketing to promote a brand as superior to another brand. And I find that the more marketing there is for that brand, the less there is in the brand that I might be actually interested in. If Grey Goose were a better product all around, would they have to spend so much to market it and would they have to target such a small perceived group?
My two cents worth.....
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Why do so many vegans spend so such much time trying to make their food look, and sometimes taste, like the meat products they are not eating? Tofu Bacon? Veggie Burger? Pressed Veggie BBQ Ribs?
Come On! You are vegan! Dont try and hide it with your fake meat looking products.