Martha Stewart Buys the Emeril Brand: What's It Mean?
I get the impression that this is a capital infusion that will help Emeril expand his restaurant empire to notches unknown.
This could be $45-$70 million of working capital that he could spin into several new cities. After all, he's only in New Orleans, Orlando, Vegas and Atlanta. Maybe he wants to open restaurants in other places like Chicago, LA or even NYC.
I see this as Emeril cashing in his assets and letting someone else take over the part of the empire he's tired of.
I also think that with the cancellation of Emeril Live, he's probably going to do less TV and focus on his restaurants and his family. The guy has worked very hard the last several years flying back and forth to NYC and maybe he just wants to focus on one thing.
By the way, Martha Stewart also bought Doc Gibbs' tambourine for $57.
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