I think it's the length and lack of cuts that shocked me more than the sexism. When was the last time you saw a commercial like that? Whereas any old Super Bowl commercial is as misogynistic as this.
This is so funny! I just bought Heinz Organic because it didn't have HFCS. I know, it's dying by knife rather than gun, but I just like the taste of sugar better.
It's almost time for Passover Coke!
Just moved to Israel and I find that I can eat more (yay!), especially bread, because there is no HFCS in foods.
We discovered on our honeymoon 8 years ago that European Coke and Fanta are made with real sugar and boy does it make the American version tase icky; like the difference between regular and diet (yes, reformed diet soda drinker...)
Langers just removed HFCS from there juice cocktails and a nice box telling people why it chaged from HFCS
Free Fructose is the evil sugar but when bound up as it is in cane sugar beet sugar and fruit is it fine so avoid HFCS invert sugar, crystline Fructose and Fructose
Wait a minute. That wasn't Tippi Hedren was it?
I'd be very careful to get that guy the right kind of coffee.
Obviously over the top and trying to be ridiculous (even for the times). If you find the concept of woman-defaults-to-housewife-and-must-please-husband sexist, well, it is, but this commercial just sits on top of that. And it's his birthday!
Actually, it's funny. Even for that period in time it was over the top.
From what my mother tells me, for all the problems women faced back then, women and men have more problems now.. and girls, feminism has morphed into the negative stereotype that women like my mom defended it as not being for decades. It's lost touch with average women's realities and has become a glass ceiling, elitist movement.
I don't watch much mainstream TV because of the commercials. When I do (football season) I do notice that they are patronizing and demeaning. And ten times an hour of the same pitch gets wearying. But I suppose the lemmings wouldn't know what they're supposed to buy without them! ;)
And if he doesn't like the way she makes the coffee, he can't figure out how to do it himself? My husband and I both make good coffee, but bless his heart, he gets up before I do and brews a fresh pot, and brings in the paper, and not at my suggestion. He's just nice that way. (If I wake up before he does, I do the same.) We live in a far more egalitarian time, but one of our kids is very sexist to his wife. Everything is his, and when they shop for a home, it is for his house, his investment, ad nauseum. We've called him on it, and gotten a lot of negative flack back. So, these things, once improved in one generation, don't necessarily carry on to the next, even if the kids have been raised to understand fairness. Go figure.
@cybele: LOL. That's a great read on it! Imagine. She's probably doing some fancy-ass coffee trickery, using fair-trade, just-roasted beans that passed through the digestive system of a wild civet—and then grinding them just before brewing them in some sort of fancy-ass brewing device. And this guy just doesn't get it. And then, YES! He loves INSTANT COFFEE! That was the ticket!
@Karen: I was thinking of making some analogy to the "Your FOOD/RESTAURANT CHOICE/RECIPE sucks! Mine is better!" Because, yeah, there is a certain amount of oneupsmanship among foodies (and music snobs, and film snobs, etc.).
Funny, I didn't really see it as sexist, just that this woman is so confused on how to please this man who it turns out actually LIKES the taste of instant coffee.
Subscribe to our feeds:
All of Serious Eats, Talk, Required Eating, Videos, Eating Out, Recipes, New York
Subscribe by email:
Website:
Location:
About:
Favorite foods:
Last bite on earth: