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I assume this will initially be a UK-only veggie burger? I get the feeling that burger eaters outside the US are more open to veggie offerings at fast food restaurants - I had veggie burgers at both McD's and BK in Montreal before either one unveiled such a product in the US (and I was a big fan of the recent, short-lived McVeggie Burger).
I've gotta believe I'm not the only non-vegetarian who still likes veggie burgers and would order them frequently if fast-food places offered them.