How often do you price compare when you shop?

My husband and I were grocery shopping the other day and I saw condensed milk was on sale, 3 for 5 dollars. We use condensed milk in our coffee and so it's a daily staple in our house.
He mentioned that he never pays attention to how much things cost like that. When I exclaim that this bag of jasmine rice is a good deal or stock up on coconut milk, he shrugs, happy to pick things up at any price.
Working at Trader Joe's, I see customers carefully examining the price of everything they touch, and some who just toss everything in the cart without a second thought.
So how do you shop? Do you price compare? Stock up on staples when they're on sale? Go to the market once a week only? Stop in daily?

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