Tell me about bison

Let me preface by saying that I've never eaten bison, although it's on my list.

Obviously, there are big Bison banners all over SE because the council probably pays lots of $$ for the ad space. BUT I was thinking about it and I thought.. Why not? Isn't bison technically much more ecologically sound because, unlike cows, they actually evolved to live in the Midwest and, as a result, are better suited to the weather and to the natural feed? (And where are most bison raised/bred/how are they raised/bred?) I've also heard, though I can't verify, that the meat itself is more nutritionally sound, that it's often more lean than cattle. Now, if all this is true, why aren't we eating more bison? Why isn't it trendy? Or maybe it is? I'm really pretty curious.

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