Subliminal advertising...or what?

I saw these little packages (pun intended) of chocolate cake balls/truffles (whatever they're called) at the front counter in a gas station today. They were called "Sweet Ballz". Is it me or is that just a little too straight a bad way.
"Hey, can I have one of your 'sweet ballz'?"
So they spelled it with a "z". Does that make it innocent and hip or something?

I couldn't help but laugh out loud, but there was nobody around to share the moment with (the lady at the register was a biii...not nice person).

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