The awesome heat that is Sriracha

Interesting conversation with the man who made/owns Sriracha sauce:

http://www.latimes.com/business/la-fi-himi-tran-20130414,0,6238578,full.story

"Hot sauce must be hot. If you don't like it hot, use less," he said. "We don't make mayonnaise here." Damn straight.

 
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