Cake baking for a crowd help!

My friend just "hired" me to bake a cake for our friend's bridal shower. I've made some awesome cakes for smaller family gatherings, but for some reason I'm intimidated by the bigger crowd (maybe 30 people). And since she's paying me I can't mess this up!

Here are my questions:

How many people does a regular 9" layer cake feed? That's what I'm used to making.

Should I instead make a rectangular sheet cake?

If so - how? What size pan? Double the recipe and bake a bit longer?

Someone please talk me down, and tell me this is no harder than a round cake.

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