Serious Eats: Talk

See the new Campbell's "gourmet" soups?

I was in the supermarket tonight and they have some new soups in pouches as well as boxes. I think they're too expensive otherwise I'd have liked to try them.

I can't find a link online to the boxes, but I do remember a Tomato Bacon one. They had 4 or 5 flavors.. another one had tomato and one other seemed interesting to me, but I can't remember what it was. They were $3.49 I think, which is pricey for such a small box. Not counting Aldi's (they have Roasted Red Pepper and Butternut Squash in a large box for $1.99) I can still get other brands in bigger boxes for the same price or cheaper. That's what held me back from trying their line of V8 soups.

The pouches were $2.99 I believe. I remember seeing Smoked Gouda with Roasted Red Pepper. That one sounds awesome. They also had Coconut Curry With Chicken and Shitake Mushrooms. They might have had one more in the store by me, but I forget.

The pouches are intended to hit a younger audience. I don't really like the pouches, though. I mean, can's don't smush like a pouch would. Do they really need the word "holla" on the pouch and does anyone even say that anymore?

http://adage.com/article/cmo-strategy/campbell-counts-soups-a-pouch-spur-turnaround/232878/

http://www.packworld.com/sites/default/files/styles/lightbox/public/Campbells.jpg

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