Serious Eats: Talk

Annoying TV Product Placement

I understand that sponsors are necessary, but I find myself doubting that Joe Bastianich really thinks WalMart steaks are so amazing (Master Chef this week). When he or Elliott or Ramsey make these obviously scripted comments about products being used on the show, how sincere are they? If they were extolling Boos cutting boards, I'd get it, but often the compliments are directed to much more dubious products. Top Chef isn't a lot better, so I guess this is the way to advertise without risking that people will fast forward through actual commercials.

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