My husband purchased some Starbucks Coffee Pods and when he got home was really mad when he discovered only 10 pods in the box. All other brands have 12 pods for about the same price!!!! So we decided not to get them and buy other brands instead. And I work at a grocery store and saw a customer with the Starbucks Pods in his basket and made him aware of how many are in the box and he went back to the coffee section. and got a different brand too. Why do companies do this???