Drink Straight Booze?

I ordered a vodka on the rocks and got a weird look. With the whole culture of mixology and fancy $20 cocktails it seems no one ever drinks, say, a "scotch on the rocks". Instead, it's "scotch with bitters and paprika with a splash of fruit from an exotic tree".

Anyone here drink straight anymore. What the hell happened to that? Is it just that everything's getting fancy? Too much advertising?

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