Serious Eats: Talk
Writers, get serious about cooking and use a scale in recipes.
I can't express what a tragedy it is for cooks home and professional alike to continue to use and follow the English system of measurement for recipes.
I turn red in the face every time I sit down to published work, online and in print, to try something someone else has thought up or tried and true and its got a cup of flour or a tsp of salt or a tablespoon of butter. ACK!
I think Serious Eats, should get serious on this and lead the way. We've all made and posted our recipes in these old tired ways and many of us have come to groan and regret it. Education starts with consistency in message and repetition of the same thing, throw the cups away. Invest in a scale. I guarantee you could have paid for it time over in failed recipes and measuring cup purchases.