Serious Eats: Talk
Grilled Cheese Sandwich Chain Opens Its First Store
Rachel Metz of the Associated Press reports that Jonathan Kaplan, the founder of the Flip Video camcorder company, has opened "The Melt" in the SoMa district of San Francisco which he hopes will be the first of a nationwide chain of grilled cheese sandwich shops. Soups will range from $4 to $6 while sandwiches will cost around $6. Soup and sandwich combos will be a dollar less than a sawbuck (i.e. $9) I personally have my doubts that such a chain will be successful nationwide, but, what do I know? I turned down an opportunity buy Apple stock fifteen years ago when it was selling at about $7 a share. D'OH!!!
To read the complete article by Ms. Metz and for photos of the fare offered by "The Melt", please check out: