Serious Eats: Talk

Has the whole chef-advertising thing finally gone too far?

Okay, I have no problem with chefs making some extra money advertising things (my hubs cooks professionally and I know first hand that it is generally a low pay job unless you're Emeril or Mario Batali). So if Thomas Keller wants to appear in ads for Napa Valley tourism, I'm fine with that. Morimoto wants to hawk Fiji Water, good for him. I can even sort of see the connection between a creepily airbrushed Richard Blais and Lincoln (if you buy the concept that a craftsman is a craftsman whether they're making food or cars - like I said, sort of...).

But Homaro Cantu selling Reach dental floss? DENTAL FLOSS?????

Has the world gone completely @#$%^% mad?

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