David Chang's New Magazine Debut

Do you find chefs nowadays spreading themselves too thin (not being in the kitchen to warrant the title 'chef')? And has anyone checked out Chang's new magazine? Would you buy it?
http://www.huffingtonpost.com/2011/06/22/lucky-peach-magazine_n_881586.html#s296308

The first issue dedicates to ramen. The articles do look intriguing and informative.

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