crustless bread?

Yesterday in the supermarket (Tesco) I was behind a lady who was buying about 20 loaves of CRUSTLESS sliced white.

Am I way behind the times? Has this product been around for years? She had her teenage daughter with her, I think she was buying for the freezer, not for a big catering event. And I don't think she was Italian, so probably not for making tramezzini.

Was she simply catering to her children's distaste for crusts? Is that the point of such a product? If so I feel disapproval coming on! I can certainly see the point of this bread for, say, making loads of wee sandwiches for a kid's birthday party, or as part of a Strawberry tea at a fete or the like.

Has anyone used this product? If so, for what?

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