What makes a food blog successful?

I have recently gotten into this food blogging thing. You know, it's the latest craze and food blogs are popping up everywhere. Most are mediocre, some down right bad. But there are a few that become widely popular, and everyone seems to have heard about them (Pioneer Woman, Smitten Kitchen, off the top of my head). These blogs lead to cook books, book tours, fame.
Well, I'm not that ambitious, at least not yet, since I am new to this whole thing. So I want to ask those who are more experienced: what makes a food blog successful? A clean layout, cool graphics, frequent updates, good recipes? I know some of these are obvious, but I would like some advice to I can become a better blogger.
Your help is greatly appreciated!

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