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What *is* SeriousEats?

Today I was in Trader Joe, and whipped out my (beautiful and compact) SeriousEats bag. The checker looked at the bag and said "seriouseats.com......what's that?"

Of course, I quickly said "the best food website around!" and started telling him all the features on the site.

But then I thought of all you SE'ers. How would YOU answer that question....what IS seriouseats anyway?

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