Can you explain the Success of Little Debbie snacks?

Somehow my wisebutt rant last night turned into something productive today, namely a discussion about snackfoods, like Swiss Rolls, Twinkies etc.

I just wonder why Little Debbies are so succesful.

My first guess would be price, since they're dirt cheap.

The quality isn't that great, but I've been known to kill a box of Swiss Rolls in a couple of days.

What say you? Are they a cheap addiction or what?

(and if you want to digress please do, I'm over last night, really :)

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