what is the best cocoa powder?

So, i bake a lot. and usually I use Hershey's Dutch cocoa, because I feel like Dutch cocoa imparts a better flavor, and that's the only brand of dutch cocoa being sold at the stores i can afford to shop at(that means, the one across town where there's no AC and on every aisle at least two lights are out). but I've been wondering, what are some of the better brands of dutch cocoa? what does it contribute? in the end, does it matter? will paying $10 for some fancy foreign brand give me a better product, in the end, than the $3 tin of hershey's stuff?

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