Fast Easy Bread? 60 minutes for fresh bread, possible?

On one of the blogs I follow, the site owner was discussing the bread technique/ingredients she uses to make bread from creating to table in 60 minutes. Website of special stuff is here:

Anyone familiar with this? It is a bit intriguing, fast homemade bread...but does it taste the same? Just seems a little weird to me. I am familiar with the process of making the dough the night before then putting it in the fridge (a la artisan bread in 5 minutes a day thing) but I have never heard of this.

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