Making ginger beer

I've tried my hand at making ginger ale in the past (ala Alton Brown's recipe Ginger Ale and it just...didn't taste right. I tweaked it, adding more ginger, more sugar, less sugar, longer brewing time. Nothing really made it taste right to me.

Last night, I bought a ginger beer brand called Bundaberg, and its a revelation! It is absolutely delicious! THIS is what I want to be able to make! The ingredients list yeast, so maybe Alton's method would work, but the ingredients or method may have to be changed?

Has anyone made ginger beer that tastes like this brand? I've done some cursory searches through my good pal Google, but I haven't found much info on making ginger beer. Any insights or recipes/techniques?

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