Does it suddenly seem like everyone has food allergies?

This article, http://www.nytimes.com/2010/05/12/health/research/12allergies.html, published a few months back, reminded me of how many people now seem convinced they have food allergies. As the child of someone who goes into anaphylactic shock when stung by bees, I understand allergies are very real. However, it seems to me that everyone and their mother claims some kind of allergy or intolerance lately. What gives?

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