I was reading this week's new york times review and saw a reference to Adam and Ed's slice tourney (http://events.nytimes.com/2010/02/17/dining/reviews/17rest.html):

"Even the upstate media personality Rachael Ray has gotten in on the Motorino act, publishing Ed Levine's and Adam Kuban's lunatic cross-country pizza competition, a bracket-style run-up to the announcement of America's best pizza, in the March issue of Every Day With Rachael Ray."

Not only a mention in the New York Times, but also a feature in Rachel Ray's magazine. Great to see SE getting mainstream media attention!