Pork Roll. What???

We were at the grocery store earlier today. As I browsed the deli area, I found a "Taylor Pork Roll".
I have never heard of this product. I picked it up, showed it to the hubby and son, read the ingredients, and just could not figure out what it may be.
Now keep in mind, I'm in New Mexico and grew up on the East Coast (No.VA)
I've never heard of pork roll. Should I have bought it? I just looked it up online, and the info I found made me regret that I did not make the purchase. I guess it's rare for me to have found it in this area of the country, as it is loved as a regional treasure, maybe like green chile is here in New Mexico.
Also, I love scrapple.

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