One word answer only, please...Coke or Pepsi?

I'm not shilling (neither of these mega-giants need my advertising) -- I am merely truly curious. Which really is the preferred cola? I know we foodies and serious eaters like to pontificate, clarify, converse, compare and extol the virtues of our various favorites...but for this one, let's just do a ONE WORD answer to the question, Coke or Pepsi? Given those as your ONLY two choices, AND YOU HAD TO CHOOSE ONE OF THOSE TWO, which would you prefer? Diets are off the are all other fizzy drinks, sodas, pops, imbibable liquids of any sort.
Just -- simply -- Coke or Pepsi?
I'll start:

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