Cooking and Baking

beef tongue. help me out.

Okay, so I call myself a no-boundaries eater. Not afraid of anything--(save for eating an insect.)
I know, know, know how incredible beef tongue is supposed to be. I know the flavor is wonderfully rich and deep. I have never eaten it, though, mostly because I've never seen it on a menu.
I stumbled upon some in the grocery recently, almost picked it up, and decided against it. Here is my problem: it just LOOKS repelling. I mean, it is a TONGUE. Quite clearly. It makes me think of all the nasties running around with bad hygiene. (people, of course)

Could y'all give me some thoughts here? Describe for me how best to give it...an identity change, if you will..etc. I want to discover its beauty so badly; i just want to get past this subconcious hangup.

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