MSNBC's Morning Joe & Starbucks--John Stewart nails product placement

I thought Top Chef episodes had really become product placement sluts over the past few seasons...and then I saw this bit on the Daily Show With John Stewart. Now there is shameless product placement branding on "serious" news shows? Morning Joe is supposed to be a somewhat conservative news show, but how would I even take that guy seriously now? What do you guys think? If nothing else, Stewart's take is an amusing look at the many ways advertisers target audiences and a somewhat troubling look at how our news media giants are being bought.
It also reminded me somehow of the movie Mystery Men, where Super Hero Captain Fantastic has different brands on his super suit (much like Nascar cars) so that when he's covered on the news his sponsors get coverage. That was a terrific spoof.

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