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"Healthy" cereal

Reading all these topics about cereal made me REALLY hungry for cereal. Well, I was at Whole Foods today, and had a coupon for a box of Cascadian Farm cereal. I found a Cinnamon Toast Crunch copycat called Cinnamon Crunch. When I got to my car, I decided I couldn't wait to get home to try it. Big mistake...it was REALLY good, and I housed the entire box in the parking lot, sans milk or anything. Very similar to Cinnamon Toast Crunch, just not as sugary and a little more wheat-y tasting.

Now my question...even with my coupon, I paid $4 for this cereal. I can probably find the store brand Cinnamon Toast Crunch for $2, and the slight improvement in taste probably isn't worth double the price, especially when I'm eating the entire box in 10 minutes. But is the "healthy" version actually better for you? No HFCS, but it's still got sugar (8 grams per serving, so 80g in the box, oops). And it's organic and whole grain, but I think that normal Cinnamon Toast Crunch is whole grain too now. If it's actually that much better for you, I don't mind spending the extra cash. But is it all a big marketing ploy to appeal to everyone who thinks organic always means healthy?

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