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Alternatives to Ads to help support Serious Eats- Any Ideas?

I don't have major issues with ads. As long as they aren't flashy or offensive, I can just ignore them. Some people do. So... does anyone have good ideas for ways that Serious Eats can help support itself? Everyone here benefits from the site without having to invest financially in it. And we all want it to do well.

This may be lame to some people, but how about t-shirts?
If well-designed, SE can sell some shirts that people would like and wear to show support. Then it becomes self-advertising, too.

Anyone else have some good ideas?

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