Food trucks: Way or No Way?

How do you all feel about food trucks? There are quite a few specialty trucks (coffee, dessert, Korean BBQ in L.A., taco trucks, halal, etc.), but what would you think about a truck serving delicious, healthy, mostly vegetarian food and offering some food info, too (recipes, nutrition, where food came from, etc.) -- would this appeal? What would work, or turn you off?

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