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$29.95 for America's Test Kitchen website?

Has anyone else been subscribing to the America's Test Kitchen website? I enjoyed being able to search for recipes that I vaguely remembered, and at $19.95 the site seemed pricey but good. But my latest subscription notice showed an annual price of $29.95!! No break for Cook's Illustrated subscribers, of course, so $29.95 on top of the magazine subscription ($49.95 for two years) seems nuts to me. What do you think?

40 Comments:

I was just renewed @ 19.99 in January. No longer subscribe to magazine because who really needs both of those subscriptions.

I know, right! When I joined it was $17.95/year. The following year (a few months ago) it was $34.95. I cancelled my subscription, telling them why because that was just nuts.

i agree, subscribed for two years and cancelled it back in january, found a free site that's very helpful. allrecipes.com

it doesn't have the detailed, investigative recipes that test kitchen has but the recipes are from folks that don't get paid to cook.

good lovin is better with someone who loves what their doing rather than someone you paid.

I find the online index invaluable, there is web-only content, so there is added value, there are videos, which last time I checked I couldn't get in the print version and an archive of recipes, product testing and equipment testing dating to 1992.

And I *love* the detailed, investigative recipes that I cannot get from the free places -- that's the value I am paying for in the first place.

For even $30 a year ... that is helluva bargain. I'll keep renewing.

The worst is how they have separate websites for the obviously overlapping content of America's Test Kitchen (Cooks Illustrated), and Cook's Country. The sites are done by the same people, tons of recipes appear on both in slightly different forms, but they charge separate subscriptions for each website!

To charge ANYTHING for use of the website of a magazine to which one subscribes is a complete ripoff. I've subbed to Cook's Illustrated since issue 1 and website use should be a "thank you" for that - not another excuse to squeeze money out of me.

I subscribed to both CI and Cooks Country for a long time, but got really tired of the poor customer service (and the cost for not many issues). If you had a question or a problem, you were screwed. The final straw was charging for for website content! I don't care if it's "exclusive;" how many recipes do I need? With epicurious.com, wlliams-sonoma.com, marthastewart.com and about 100 top shelf food, baking and restaurant blogs, I can definitely find great recipes without the snooty and pedantic Christopher Kimball!

I love watching Cook's Country and ATK on PBS. I take out the cookbooks from the library. Other than a few cents for a book I forgot to return on time I have never paid a dime for ANY of their recipes.

I know they don't take advertising, blah, blah, but the amount of money they charge is unconscionable. Use the library folks, and record the programs--yes, I probably don't get access to every precious tidbit of wisdom, but it is certainly enough.

I really enjoy the equipment reviews and it's certainly more convenient to look at their site than find the mag in the stacks, but good lord! $34.95 is crazy! My husband just renewed it for me (thanks honey) but when that's up, no more. I won't even waste my time trying to get customer service to refund and cancel it now.....I know THAT ain't happening!

I got CI for a few years but was astounded that they charge subscribers to look at the website. It's like Kimball took the internet pornography model and appied it to recipes...

Thanks guys, esp. @sailordave. I'm still snickering. Now about that refund.....

This has aggravated me for years! I have subscribed to CI for years, and the first time I went to their website, I was astounded. Who cares if they don't have ads? All of the magazines from the Reiman Co. don't have ads either, but their subscriptions are not as expensive. And you can go to their websites easily.

For six THIN, black and white pages, books a year, and then be expected to also join their website is unbelieveable to me. I'm glad someone is finally speaking out about this ponzi, or something, scheme. These folks are so greedy, I'm not re-upping again!
The only reason we can go to the America's Kitchen site is probably because PBS makes them.

I recently re-subscribed to Cook's Illustrated. They sent one issue and I have never received any more. Rip-off ? mistake? I don't know - Received no response to my letter asking about it.

I had always assumed that Kimball was somewhat altruistic. I'm changing my opinion.

I love the magazine and in addition to my subscription have given it as a gift to relatives who know how to cook and to relatives who don't know how to cook.

I agree with everyone about the website should be free to magazine subscribers.

They have good information that can be very helpful to people trying to make the most of their food buck in this day and age, but - to agree with sailordave's comment - piggybacking on the porno model of billing sucks.

definitely worth it. the attitude that it is not worth it to pay for online content is exactly what is putting newspapers out of business all over the country.

"I had always assumed that Kimball was somewhat altruistic"

Christopher Kimball is a character used to sell a product. I don't think you can ascribe these sorts of human qualities to him.

I dropped CI because of terrible customer service.

1. When I first subscribed, they sent me 2 copies of the same issue.

2. One of their telemarketers called me to offer a book "on approval." I told her--twice--not to send it, but she did anyway. I returned it w/a complaint letter.

No apology from CI. No reply of any kind.

I thought the issues were both useful and beautifully produced. Same for the web site. But not worth the irritation.

We dropped the print edition. Print magazines are going the way of the dinosaur anyway.

Information wants to be free.

You can get at some of (but not all of) Cook's Illustrated's web content via the Way Back Machine now that they've blocked themselves from bugmenot.com .

I do have to say that the free for Kindle cookbook is wonderful. It is a little difficult to navigate, but hey, it's free. I don't subscribe to the website because it angers me that my subscription to the magazine doesnt come with website access.

I still get the printed addition, watch it on TV and get the email newsletter (which is free and has free recipe links) so I see absolutely no point to the subscription website. Even if they canceled the magazine since no one seems to read paper anymore, I wouldn't buy the website subscription. There are a gazillion other sites to find info. I think that bowtie is a little too tight... Get with the program, Kimball!

Totally agree with all the criticism. I subscribed to CI and CC since it started publishing and I did not renew either. And those pests keep harrassing me that this is the LAST CHANCE TO RENEW!!

I will not subscribe to EITHER! They offered a "free" issue of their rag and after I cancelled, they continued to harass me!

I find Kimball and his lot pretty dull fare in general.

Not gonna do it.
Wouldn't be prudent.

I would agree completely to the criticism of CI and the web site. It started out as a free site when I first subscribed. Then went to a pay site even if you were a subscriber to the magazine. I finally got completely fed up when I was receiving the email newsletter with links that I couldn't follow since I didn't subscribe to the web site.
Seems to me it's gone from a great magazine without advertisements (which I was glad to pay extra for) to a big money making scheme. Got way too much email and regular mail trying to get me to buy their cookbooks. Then the web site charges.
I canceled and will never subscribe again.

@olddad- I was just on allrecipes.com (which I've used many times and like very much) and found it isn't even entirely free. If you want to submit recipes, start a blog (on their site, not an independent blog of course) or do some other 'upper-level' activities you have to pay. They offer 3 levels of membership: $9.95 for 6 months, $17.40 for a year and $22.95 for 2 years. If all you're interested in is finding recipes then you're cool, but if you want to get more involved you'll have to pay. Perhaps Mr. Kimball and his cohorts got to the allrecipes. com people and strong-armed them for making ATK look bad....

I was disappointed when I found out the ATK site was members-only. I didn't join and won't. I've never subscribed to either mag so I'll just catch them on PBS as I can and get on with life.

I thought I was the only one who'd had terrible customer service from CI!
Originally I signed up for a free issue, then returned the bill marked cancelled (which their free trial said was ok); they continued to bill me for a year and threatened to send me to collections even though I never received more than the first issue! And I could never get through to a live human in custoner service.

I do like ATK, and have bought their annual cookbooks for the past 5 years, and they are some of my favorite, go-to cookbooks. Somehow I got on the "we'll send you a free 20 day trial" and always end up keeping them. However, I have also received promo phone calls where they are trying to send me books I have already bought.

As for the cost of the websites, it is completely ridiculous and insulting to their subscribers. I like Fine Cooking much better, and their website is free of charge.

i agree. it's nuts.

bad marketing, particularly in this economy... penny wise, pound foolish... doesn't seem to reflect the "yankee frugality" that seems to be the halmark of it's high profile editor-in-chief and frontman...

i got a gift subscription to the magazine and will let that run out.

I have subscribed to CI since the first issue and I refuse to pay more in order to access things online. I personally prefer my hard copies.

I became disillusioned with CI a few years ago after deciding that too often their recipes are needlessly complicated. They may be searching for their ideal form of a dish, but often I wind up using way too many pieces of equipment, and way too much time for what winds up being only a so-so dish. I cancelled it and never subscribed to the online version. Kimball is a self-righteous cook.

I used to subscribe both the magazine (Cook's Illustrated) and the website, but then I realized I never even looked at the magazines, so I did not renew the print sub and kept the website. As far as the price goes, I would pay $50 a year if it came to that. It is worth every penny. Access to every issue of the magazine, plus extras, can't go wrong.

Apparently the ATK website is not the same thing as CooksIllustrated.com, so maybe you would be happier with the Cook's Illustrated website?

I never subscribe to magazines directly from the "source." There are many reputable magazine brokers who sell on Ebay. Often you can find the Test Kitchen mag. This last holiday season I subscribed to several gift magazine subscriptions for really low prices - three years of Vanity Fair, for example, for ten bucks. America's Test Kitchen does have a good and informative TV show. The magazine is terrific, but nowadays, who but the Madoffs can afford it?

I used to subscribe, but realised after a couple of years that they were printing articles that contradicted previous articles. Don't they read their own stuff? Anyway, I think they're no better or worse than any other food oriented magazine, or show, and take all items with a grain of salt (sea salt of course).

I understand why they don't have advertising -- it makes them less obligated to say nice things about any brands or products, and that's the image they want to have. Like Consumer Reports.

And not having revenue from advertising is a huge chunk of money. Subscription money isn't a huge revenue stream for publications. Advertising is where the real money is. So they have to charge more to stay afloat.

I agree that it would be nice if the online content was all free to subscribers, but that's their choice.

Right now, the publishing industry is struggling to figure out how to handle Internet distribution. In order to keep publishing, money has to come from somewhere, either from advertising or from selling the content. If you give away online content for free, either the print publication is making enough money to support the web, or the web publication needs to bring in revenue, either from web ads or web subscriptions. Readers don't want to pay for web subscriptions because so much other content is available online for free. Online ads? Heh.

I think it's going to be a while before the print publications figure out how to handle their online content.

Your comments are right on target. I subsribe to Cook's Illustrated and Saveur magazines. Cook's Illustrated is worthwhile to get recipes from occasionally, but Saveur has more authentic and varied recipes. Saveur's website is entirely free for all the recipes dating back to the first issue. Cook's Illustrated doen't warrant the subscription fee to access its site. I have all the issues, I simply get online to check certain recipes and the issue dates, I then look them up. They state that there is a charge because they have no advertisers...........they need to start accepting them. If you are desperate for a recipe, you can sign on for the trial subscription, and cancel before the trial time expires. Epicurious is the site that has all the Gourmet and Bon Appetit recipes, and they are all free. Cook's Illustrated is a bit behind the curve, but so is the bow tie that Mr. Kimball wears.

I'm a personal chef and use the web site for many of my dishes, so I'll keep it. However, I read the magazine in my local library and then use the web site since the index is always up to date.

As far as charging, get used to it folks, the days of "everything free on the internet": is coming to a close! I too also had a bad experience with their customer service.

I have been a subscriber to CI for more years than I can remember, and have kept every single issue I have received. So it seems strange that I would subscribe to the website, but I really find it useful. That being said, I completely agree with the previous comments regarding horrible customer service.

I have had adequate, but not stellar customer service regarding questions (we move a lot as we are a military family -- FYI -- call several months in advance if you want to get it at your new location without a break in service). My biggest problems have always been when it came to their BOOKS; I have received two books that I had declined from telemarketing calls. I finally complained loud enough, I think, that they don't send them anymore. When they sent me a chicken cookbook that I had declined, they wanted ME to pay the shipping back. I flat out refused, so they sent a shipping bill to return it.

I finally cancelled Cook's Country (probably because finding the rooster every month was becoming too much of an obsession! HA!) because it seemed redundant to CI, and we're not a big casserole family -- too much similarity to Taste of Home for my tastes (which has a FREE website, BTW). I think it is absolutely idiotic that the two sites aren't tied together under the same subscription, and that there is no subscription break for magazine subscribers.

that would be "subscription questions" in the second paragraph :(-

it does seem like they're trying to figure out something that works--'the deal' changes each time i receive e-mail from them..the convenience of having
their resources online may be worth some charge, though i can't see it
for mag subscribers..i've also found that between BEST RECIPE and BAKING ILLUSTRATED (two cookbooks i'd take to the desert island) that
most everything can be found--at least it's more expedient than searching
through piles of old issues! amazon sells both used (like new) very inexpensively, and they are definitely worth the one time expenditure.

I bought a year of web access to cooksillustrated.com in Jan, 2008. In Jan,2009 I got e-mail notice that they were going to automatically renew for another year at $19.95 (60% increase) and that the 'normal' rate was $34.95. I called 800-526-8442 and told them I would renew at $12.50 but if the price went up to $19.95 I would not renew. They renewed for one year for $12.50. If they're willing to charge me $12.50, I'd prefer that they just do so instead of making me jump through these hoops.

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