What Is Kraft Doing to My Salad Dressing?

Posted by whatseatingme, January 15, 2009 at 9:46 PM

I'm not sure if anyone else has addressed this topic here as of yet. If so, sorry I could not find it.
Had a salad tonight that should have been delicious, but it was ruined by the "new fresh taste" recipe of Krafts buttermilk ranch dressing. It was so horrible I thought it was spoiled, and then I noticed the words "new fresh taste" on the label. I realized that I had not been poisioned merely ripped of again by some cost cutiing idiot in the food industry. First the shady downsizing in packaging that they referred to as their "new look" or the like, when what they were really doing was giving us less product for the same price. Now they have changed the recipes on some, if not all of their dressings.
I got online after dumping my salad in the trash, and found many unhappy comments about The buttermilk ranch, the catalina french, the miracle whip, the thousand island. I am sure there are more.
What are they thinking? The stuff was edible before and I favored their ranch dressing over many others. Now it tastes like some nasty cheap mayo from school cafeteria days. I have seen on the internet where they have lost many lifelong customers over this recipe change. People are really upset about it as am I.
I am later than most in discovering this change, because my wife is a bargain shopper and had me stocked up with the old recipe ranch through the summer and winter. I did however email Kraft foods about the change as soon as I tossed my salad.
I don't think Kraft plans on doing anything about the complaints besides sending coupons for free dressing to the people who called the 1-800 number and complained. Why do they think the people calling would want a coupon for another flavor of their now crappy dressing? Why don't they apologize for selling them the slop in the first place and send them a check.
I think I will make my own buttermilk ranch dressing from now on. Any recipe suggestions?

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Tags: Kraft, salad dressing