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Weird Trendy Food Lighting

In the last few issues of Bon Appetit, I noticed a trend in this weird coloration in the food photos- sort of this 1950's, cold, blueish tinge, like it was taken under flourescent lighting or something worse. You can see it on the latest cover. I get that this is supposed to be the Newest Edgy Thing, but it is, IMHO, really, really ugly.

Does anyone think this actually enhances the food pictured, or am I just antiquated?

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