What should a burger joint look like?

On 'A Hamburger Today' the poster gives a demerit to the looks of a restaurant in London selling a hamburger, as if it detracted from the quality of the burger itself...It this fair? I have enjoyed great hamburgers in many venues thru the years, both high-end and low, and never really cared whether I was in a fancy dining room or a so-called 'burger joint'.
Does the atmosphere matter when eating a burger, really?

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