Trader John's???

Has anyone else noticed that the pit formerly known as the 14th Street between 5th and 6th Ave Gristedes (a REALLY, particularly bad Gristedes if you can imagine that) has been gutted and now has a bright red new sign saying Trader John's ? I have the sonking suspicion that wacky john casti-what's his name is trying to rip off TJ's . .
sorry if this has been discussed before. . .